Bookshop.org, essentially Amazon for independent bookstores, can be a crucial source of revenue if given the right attention and dedication. When I volunteered to take over maintenance of Semicolon Books’ homepage, it hadn’t been prioritized due to lack of time, so sales were nowhere near where they could be. I began by researching what keywords and title formats appealed the most to the site’s algorithm. As Semicolon Books is a nonprofit black-owned business that puts the spotlight on minoritized groups, I wanted every list I put out to have half its titles come from authors of color as a way to reflect the store’s values. I then would promote each list on the store’s Instagram story to increase exposure, resulting in a 206% sales increase in the first three weeks and a steady 50% increase in sales overall from the prior four months.