BRANDING
BRANDING
Take a look below at some of the branding books I’ve created.
Take a look below at some of the branding books I’ve created!
Xenia Kafecino
As an unabashedly Greek establishment that embraces tradition, we wanted Xenia’s branding to reflect historical and social aspects of Greek culture without falling prey to commodification. It was equally important that the branding be welcoming and simple to reflect the core tenets of the concept of xenia (ξενία).
We wanted the logo to be simple enough to be used as a stamp on to-go bags or cups, yet recognizable from a distance or when walking past a store window.
In the center of the logo is a briki, a traditional coffee pot used in the Mediterranean, surrounded by a circular key pattern. The oft-seen pattern, representing the infinite flow of life and the interlocked bonds of friendship, and the circular shape symbolize that Xenia is a place of community for all.
The color palette, especially #016BBD, is derived from the iconic architecture of the Santorini shore. These colors are already frequently associated with Greek culture, so it creates an instant association with these colors to the Xenia brand. It also allows for a range of freedom when it comes to social media presence. With one glance, potential customers can tell what the brand is about.
Social Media Posts
Ayllu Peruvian Eatery
With many people dubbing any remotely Latin cuisine “Mexican,” we wanted Ayllu to stand out from the pack as a family-style Peruvian eatery with a polished twist. The name “Ayllu” comes from the Andean name for a family unit. In an ayllu, the members pool their resources, share land, help raise each other’s children, and is internally regulated by the shared belief in societal cooperation. For a family-style restaurant, there couldn’t have been a more appropriate name.
I wanted the logo to include the name and a representative symbol associated with Peruvian history. The symbol chosen is the icon of Inti, the Incan sun deity. Inti was loved by farmers and worshipped as the divine ancestors of all Incan peoples. Splitting the icon and putting the restaurant’s name in the middle underscores that the core tenet of Incan livelihood is family. It also creates a unique and eye-catching shape that works well for wood-branding and to-go bags.
The color palette was derived directly from Peruvian textile patterns. The Earth tones highlight the natural beauty of the country and will create a cozy, intimate vibe in the interior design of the restaurant itself.
